label.m was born out of the love for creativity and passionate dedication to the craft of hairdressing. Created in London in 2005 by Toni Mascolo, CEO and Sacha Mascolo-Tarbuck, Global Creative Director, the brand embodies LondonÕs Brit-Cool collective of Fashion and Music. Launched in 2005 with 15 distinctive products, the current label.m collection incorporates 61 products categorised into a simple 4C system: Cleanse, Condition, Create and Complete. The extensive offering includes the Organic, Therapy Age-Defying targeting the 5 key signs of hair ageing and Lab Remedy; our new in-salon only professional treatment range. label.m bridges the gap between fashion and hairdressing, pioneering new haircare trends and product innovations every season.