Over the years, Proraso has changed in shape but the content of its products has stayed the same always remaining faithful to the brandÕs original values: the use of natural ingredients, excellence in research, and respect for tradition.

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An Italian Legend. The year was 1948 when Piero Martelli, on the eve of an economic boom, invented the Proraso Pre Shave Cream. A product whose freshness embodied the spirit of a new found era in Italy. Proraso modelled the new Renaissance that was spreading a fresh new approach to living throughout Italy. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave.


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