SEW Foundation

About SEW

“The underlying philosophy of the Sorbet Group is to make a difference in people’s lives. Once we started building the brand, we wanted to give something back and created the SEW Trust which stands for Sorbet Empowering Women. SEW gives us an opportunity to do something for the community. There are so many people struggling in life and this gives them a chance to fulfil their potential – there is no greater gift in life than giving someone that opportunity.”

– Ian Fuhr, CEO

The aim of the SEW Trust is to improve the earning potential and circumstances of women in South Africa, by providing training which enables them to find employment within the beauty industry.


This is the journey of a woman.

A journey walked with purpose and perseverance along the road to success. It’s about thinking big and achieving wide; it’s the beautiful prospect of something better, something bolder, something with soul. Sorbet Empowering Women (SEW) proudly supports women in pursuit of their dreams.


SEW Inspired

SEW aims to improve the career goals and earning potential, living circumstances and financial independence of historically disadvantaged women in South Africa. We do this by providing sponsored skills development that enables unemployed women to enter the beauty industry.

Between 2014 and 2018, 184 lives have been impacted through our training program and many of our graduates have found employment within the Sorbet Group nationally as nail technicians.


Fund a Future with a little bit of Love…

SEW provides accredited skills training and support, through the Beauty Therapy Institute. Beneficiaries receive entry level manicure and pedicure training and additional soft skills training, with the intention of creating a job opportunity within the Sorbet Group on completion. Our focus is beauty education that translates into job creation.

We invite our guests to Fund a Future with us, helping to change the face of unemployment in South Africa. With your contribution in-store, you’ll help a woman on a journey gain the upskilling she needs to become a qualified nail technician.  Our goal is to empower 50 women by the end of 2019 into stable, full time employment.

Look out for our SEW beaded bracelets in salons & other funding initiatives, affording guests the option of adding meaning to that feeling.

For more information or to partner with us, email

Our Partners/Supporters: